HeimSpiele
OVERVIEW
Immersive storytelling with video show and AR lens as part of Axel Springer's global partnership with Snap Inc. Format tells the stories of the national players in an innovative way. Collaboration with BILD and SPORT BILD.
On the occasion of the upcoming European Football Championship, the Axel Springer Academy of Journalism & Technology, in cooperation with Snap Inc., BILD and SPORT BILD, has developed an interactive augmented reality format for Snapchat to get young people in particular in the mood for the tournament and to spark anticipation. The format "Home games - In the footsteps of our European Championship heroes" was created as part of the global partnership between Axel Springer and Snap Inc., which aims to prepare a new generation of media professionals for the challenges and opportunities of the digital world and to develop innovative storytelling formats.
MY ROLE
I led design, conceptualisation and development, creating high-fidelity assets for the Snap Project.
THE TEAM
4 Designers, 2 Developers, 4 Journalists, 1 Product owner and supervisor providing support
TIMELINE
February 2024 - July 2024; Launced on Euros, Germany 2024 opening game.
How might we use Augmented reality to get users engaged with stories beyond the capabilities of videos and photos ?
We are creating immersive perspectives of stories and letting audiences interact and explore information differently.
Snapchat Integration: Snapchat has about 750 million weekly active users. We are leveraging on this platform to directly reach our target audience in a way that maximizes engagement.
Contents designed for young Audiences: By analyzing Snapchat users, we are able to design content that fits with their interests.
Educational and Informational value: Apart from engaging and entertaining our users, we aim to educate and create awareness about important social and societal issues.
DESIGN DIRECTION
Starting with Human-Centered Participatory Design sessions, this co-design approach fosters a sense of ownership and empowerment among all participants. It ensures that everyone has a voice in the process, leading to more inclusive and impactful outcomes.
Design concept is buit on creating Derivative of Newspaper designs and cut-outs
BILD BALL
The 3D-rendered soccer ball incorporates the BILD newspaper's distinctive text and layout into its texture. Users can interact with a dynamic fusion of sports and media elements.
NEWSPAPER GOAL POST
The newspaper goal post features a design that integrates elements from the BILD newspaper, blending its iconic headlines and imagery into the structure.
HEADLINE QUESTIONS
In the AR lens, the question is visually presented in a torn-paper style with bold text, prompting users to engage by providing their answer. This interactive element enhances the user's experience by merging traditional media aesthetics with modern technology, creating a dynamic and immersive quiz-like interaction.
ANIMATIONS
The featured animations for the AR lens are simple and intuitive, including the smooth unfolding of the paper goal post from a squeezed position, the appearance of the player, and the bouncing motion of the ball. These elements are designed to create an engaging and user-friendly experience.
INTRO
Simple yet impactful animation visually communicates the integration of traditional media with digital technology, emphasizing the interactive nature of the AR experience.
Learn more about the project through Axel Springer Publication
