Today, when product managers want to develop market research, competitors analysis and product strategies, they have to deal with a lot of challenges involving development and organisation insights from their research data.
Methods
Considering the nature of my research and the main research questions, I concluded to go on to do a qualitative research. Next, I considered the goal of my research, which was to understand the workflows, challenges and possibly how to help Product managers be more efficient, I narrowed down research method options to surveys and interviews
Interviews
Secondary research
Coding
Clustering
Synthesis
Prototyping
